Hey, I'm Jason.
For close to two decades, I’ve helped business owners build stronger businesses, become better leaders, and design more fulfilling lives.
I created Linchpin because when you’re the person everyone relies on, it helps to have experienced support in your corner.
In Linchpin, you get a coach who’s walked in your shoes, peers who understand the responsibility you carry, and practical playbooks to help you get results.
Watch the video below, and I’ll show you how Linchpin works.
“I’m prioritizing what truly matters, the business is performing better financially, and for the first time in years, I feel a genuine sense of work/life balance.”
- Dave Hale, CEO, Craft & Crew
Your Business Has Grown.
Your Role Needs to Grow With It.
You’ve assembled a team, implemented systems, and streamlined operations.
You’ve built a successful business, yet too much of the day-to-day still depends on you. Too many questions, problems, and decisions flow through you.
Let's face it, your business doesn't need you to work harder. It needs you to develop as a leader. And the people and personal priorities you built it for shouldn’t have to keep waiting for you.
Linchpin helps you see the whole picture more clearly, recognise what’s holding you back, and make better decisions, so you can become the leader your business and your life need.
What Is Linchpin?
Linchpin is a mastermind for established seven-figure business owners, with one-on-one coaching and practical playbooks to help you turn insight into results.
You work directly with me, a master-level coach and multi-seven-figure business owner who’s walked in your shoes. I'm your thinking partner who will listen, give you direct feedback, and challenge you when you need it.
Alongside us is a Mastermind group of experienced owners. Their guidance, perspectives, and experience can help you navigate challenges, seize opportunities, and avoid mistakes they’ve already learned from.
You also get practical playbooks: proven strategies, frameworks, and tools to help you put ideas into action.
Together, we work across three key areas:
A leveraged business. Align your team, systems, and processes so the business works for you, with clear ownership and less dependence on you for day-to-day operations.
Your leadership. Develop how you lead yourself and others. Become more intentional about your role, your communication, and how you bring out the best in people.
A life by design. Create a meaningful, fulfilling life for yourself and the people you share it with, including family, friends, and community.
“I’m more focused, more decisive, and my team feels empowered to take on more responsibility without waiting for direction from me.”
- Kris Reinhard, Owner, Bold Catering and Design
A Month Inside Linchpin.
We work in four-week cycles with a structured process for growing your business, developing your leadership, and creating a fulfilling life on your terms.
Your first cycle begins with an onboarding call. Together, we assess where you stand in your business, leadership, and life. We get clarity about what’s working, what needs attention, and what changes you’ll commit to. Then we create your first Game Plan, with clear goals and practical steps to start making progress, fast.
As you put your plan into action, you can rely on the support of your mastermind peers. Bring a challenge, opportunity, or decision to our monthly mastermind meetings or connect with other members directly throughout the month.
You also have full access to playbooks with the strategies, frameworks, and tools that help you take action and reach your goals.
Throughout it all, you have private one-on-one coaching with me, plus two office hours calls each week where you can get coached directly in a group setting.
Every four weeks, we review your progress, celebrate the wins, and reassess what needs attention. You update your Game Plan and we continue building momentum across all three areas.
Book My Gameplan Session
“Working with Jason has helped me organise my days around my biggest priorities. Every week, I’m making progress on what matters most in my business and my life.”
- Lindsey Smith, CEO & Owner, CIR Realty
Linchpin IS for you if:
-
You own an established, seven-figure business and lead a team, even a small one.
-
You want to build a stronger business and develop yourself as a leader.
-
You’re willing to give your personal life deliberate attention alongside the business.
-
You welcome honest feedback and take responsibility for acting on it.
-
You want to learn from other owners and contribute your own experience.
Linchpin IS NOT for you if:
-
You’re still looking for your first customers.
-
You want someone to implement everything for you.
-
You’re looking exclusively for sales and marketing tactics to drive the bottom line.
-
You want advice but aren’t willing to change how you work.
Linchpin is a curated group of seven-figure owners, so fit matters. Your Game Plan session will help us decide if Linchpin is the right fit for both of us.
Book My Game Plan SessionThe Cost You’re Already Paying.
Think of a decision or change you’ve been postponing or avoiding. What has it cost you in money, time, or energy? What will it cost you if it goes unresolved for another year?
You've already proven that you can build a successful business. The question is whether you can keep growing it without sacrificing the personal priorities and people you care about most.
When the business gets most of your time and energy, you’re rarely the only one who pays the price. The people closest to you feel it too.
Making that change takes courage. But the longer you put it off, the more it will cost you and the people you love.
After working together, Bill put it this way:
“Since working with Jason, I’ve realized something simple but powerful: the cost of not taking action is way higher than the cost of trying and learning.”
- Bill Raynault, Mystical Distributing Company Ltd.
Your Investment.
I work with a handful of new Linchpin members each month so I can give each person the personal attention to get started and build momentum quickly.
Membership: $997 $797 USD per month
Pay month-to-month. No lock-in contract. Cancel any time, in writing, at least 72 hours before your next billing date.
Your rate stays the same for as long as you remain a member.
You get:
- Private one-on-one coaching by text, voice, and video message throughout the week.
- Two Office Hours calls per week with one-on-on coaching in a group setting.
- Monthly Mastermind session.
- A community of seven-figure business owners to connect with throughout the month.
- Full access to all Linchpin Playbooks (strategies, frameworks, and tools).
- Special workshops and trainings.
Your Bonuses.
New members who join before the end of this month will receive:
DISC + Motivators Assessment
$200 USD value
Understand your behavioural style, what drives you, and how those patterns influence your communication and leadership.
Personal Behavioural Intelligence Debrief
$500 USD value
Get a personalized debrief of your assessment, with practical ways to use your strengths and manage the patterns that can get in your way.
That's $700 USD in bonuses, included at no additional cost for new members this month.
Book My Game Plan Session
“Jason reads a DISC profile like a wizard, and his coaching and insights have dramatically improved how I communicate with and lead my team.”
- Chris Mulvaney, CEO, CMDS
The 30-Day Love It or Leave It Guarantee.
By the end of your first Linchpin cycle, we’ll both know if we want to keep working together.
If either of us decides it’s not a fit within those first 30 days, we’ll cancel your membership and you’ll receive a 100% refund. You also keep everything we’ve worked on, including any bonuses you’ve received, and we can part ways with no hard feelings.
If we’re both happy to continue, we’ll keep working on growing your business, developing your leadership, and designing a meaningful and fulfilling life on your terms.
There's no risk. You get to experience Linchpin before deciding to stay. And even after those first 30 days, your Linchpin payments will remain month-to-month, with no lock-in contract.
Book My Game Plan Session
“You’ve helped me become a better leader than I ever imagined possible. You have no idea the impact you’ve had on not just my business, but my life and my sanity.”
- Spencer Mayo, Agency Owner, Globe Life
Common Questions
Can we talk before I join?
Absolutely. That’s what the Game Plan Session is for. We’ll get clear on what’s working, what needs your attention, and whether Linchpin is a good fit. You’ll also have time to ask any questions.
Do I really get private one-on-on coaching?
Yes. From day one, you’ll have direct, private access to me for coaching through text, voice, and video messages. Bring your questions, talk through decisions, and get feedback as you put your Game Plan into action.
How do we communicate?
We use Voxer for private one-on-one coaching through messages, and our twice-weekly Office Hours calls for live coaching and discussion.
Voxer is a free and secure platform for private coaching conversations by text, voice, and video messages.
You’ll also be part of the Linchpin group chat, with the option to start private conversations with other members.
What are Office Hours?
Office Hours are live Zoom calls, held twice a week, where you can get coached directly by me in a group setting.
Attendance is optional. Bring something you’d like help with, or join to learn from the conversations with other members.
The focus is on coaching, but when time allows, members are also invited to share their relevant experience, expertise, and insights.
What is the Mastermind format?
We meet once a month on Zoom for a 2.5-hour session, beginning with group work and learning before moving into the mastermind.
Each member brings a challenge, opportunity, or decision they’d like support with. You present your topic, then receive focused feedback, guidance, and relevant experience from fellow owners.
We follow a structured format that gives everyone time to contribute and helps you leave with practical insights you can act on.
What are the Playbooks?
Playbooks are practical strategies, frameworks, and tools developed and refined over close to two decades of coaching business owners.
They combine video trainings, templates, worksheets, exercises, and other resources to help you put ideas into action in your business, your leadership, and your life.
You don’t need to work through them all. We use the playbooks that fit your priorities when you need them.
What are the special trainings and workshops?
Throughout the year, we offer additional sessions for Linchpin members, including annual planning, guest expert trainings, and workshops on specific topics.
These are in addition to the Linchpin Playbooks and are opportunities to explore a topic in more depth and apply what you learn to your business, leadership, and life.
Do you guarantee results?
No. I provide the coaching, tools, and support. Your fellow Mastermind members will share their experience and expertise. But your results depend on your circumstances and your commitment to taking action.
What I do offer is a 30-day Love It or Leave It Guarantee. If you decide Linchpin isn’t for you within your first 30 days, let me know. I’ll refund your first month’s payment in full and cancel your membership. You keep the work we’ve done and any bonuses you’ve received.
When can I start?
You can start as soon as you’ve been invited to join, typically during or shortly after your Game Plan Session. There’s no need to wait until the beginning of the month.
“Jason coached and guided me through one of my most challenging times in business to one of my best years in company history.”
- Brian Blommesteyn, Founder & CEO, 2ii Inc.
Get Your Game Plan.
Let’s find out if we’re a fit with a free, 30-minute Game Plan Session. No strings attached. Just a conversation.
I’ll learn about you, what’s working in your business and life, and what needs your attention.
We’ll discuss your goals, what’s slowing your progress, and where you have the greatest opportunities for growth.
Together, we’ll outline a practical Game Plan with clear next steps you can start taking.
You’ll also have time to ask questions and learn more about Linchpin.
If we’re a fit, we’ll discuss getting started.
If not, you’ll still leave with a Game Plan you can implement immediately and start getting results.
Either way, your time will be well spent.
BOOK MY GAME PLAN SESSIONP.S. As soon as you book, I’ll send you some free resources to help you get clear on what’s working and what needs attention in your business, leadership, and life.
“If you want to create a business and a life that matters, Jason’s the guy to call.”
- Michael Port, New York Times bestselling author