LEAD BY DESIGN
The L.E.A.D. Framework™ helps ambitious entrepreneurs and executives break free from being the bottleneck, empower their teams, and scale their business—while reclaiming the time and energy for what matters most.
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The Hidden Cost
Even the most ambitious leaders can unknowingly hold their business back.
When your leadership doesn’t scale with your company’s growth, you become the bottleneck. Your team looks to you for answers instead of taking ownership, growth slows, and you end up buried in tasks that keep you from focusing on vision and strategy.
This is what happens when leadership runs on default instead of design. It leaves you stretched thin, uncertain where to focus, and frustrated that you’re not making the impact you know you could.
When Leadership
Holds You Back
Left unchecked, default leadership doesn’t just limit your business — it limits you.
You’re ambitious for a reason. You want to make an impact, build a respected company, and be known as the kind of leader others admire and follow. But when you’re stuck in the weeds, it’s hard not to wonder if you’re really leading at the level you could.
At the same time, the pressure to do it all bleeds into your health, energy, and relationships. You sacrifice time with family and personal passions, yet still feel stretched, stressed, and short of the standard you set for yourself.

The cost isn’t just missed opportunities in your business. It’s the gap between the leader you are today — and the leader you know you’re capable of becoming.

Leadership is a Journey,
Not a Destination
Here’s the truth: leadership doesn’t scale automatically.
What got you here — hard work, grit, and managing every detail — won’t get you to the next level. If your business is going to grow, your leadership has to grow first.
That means shifting from managing tasks and people to leading vision, strategy, and growth. From firefighting problems to creating clarity. From being the bottleneck to becoming the guide your team needs.
When you level up your leadership, you not only scale your business with greater ease — you step into the kind of leader your company, your team, and your family deserve.
The L.E.A.D. Framework™
The path to becoming a truly effective leader isn’t one-size-fits-all. It’s complex, nuanced, and unique to you — which is why you need a proven framework that adapts to your unique circumstances.
That’s why I created the L.E.A.D. Framework™: a comprehensive process we’ll walk through together to design your leadership and bring your vision to life.


Look honestly at the results you’re getting in every area of business and life.

Evaluate how your leadership is creating those results — and where it’s holding you back.

Architect a clear, customized blueprint to become the most effective and authentic leader you can be.

Do what matters most with bold, consistent action to level up your leadership and your impact.
And the L.E.A.D. Framework is just the start. Behind each step are additional proprietary frameworks, tools, and resources I use with clients to accelerate results and meet the unique challenges ambitious leaders face.
The result: you stop managing and start leading — with clarity, confidence, and impact.
What Changes When You Lead by Design
When you level up your leadership, you unlock a ripple effect of results that transform your business, your team, and your life.

Your company grows with clarity and momentum.
Revenue rises, opportunities expand, and the impact of your business reaches further than you imagined.

Your team steps up with energy and ownership.
Instead of leaning on you for every answer, they’re aligned, empowered, and driving results on their own.

Your influence expands.
You earn the respect of your team, your peers, and your industry — building a reputation as the kind of leader others admire and want to follow. You begin creating a legacy that lasts beyond you.
And you finally reclaim freedom. More time for your family, your health, and your passions. More energy for what matters most. More fulfillment from knowing you’re not only succeeding in business, but thriving in life.

Michael Port
NY Times, Wall Street Journal Best Selling Author
Jason Billows rocks. Honest, smart, and ahead of the curve. If you want to create a business and a life that matters, Jason’s the guy to call.

Brian Blommesteyn
Founder & CEO @ 2ii Inc.
Jason is a masterful coach. He guided me through one of my most challenging times in business and helped me grow as a leader—turning it into one of the best years in our company’s history.

Phillip Reed, Founder
Reed Law PLC & Reed Wealth Strategies
I’m leading with more confidence and clarity than ever before. My business is stronger, my mindset is sharper, and I’m no longer reacting to chaos—I’m navigating through it with purpose.

Take the Next Step
You don’t have to keep leading by default.
The next level of growth, impact, and freedom is within reach — and it starts with one simple step.
REQUEST A FREE STRATEGY CALLIn this call, we’ll explore where you are now, where you want to go, and what’s standing in the way. Even if we don’t work together, you’ll walk away with a clear strategic plan to begin leveling up your leadership.
If Nothing Changes, Nothing Changes
If you keep leading by default, the cycle continues: you stay the bottleneck, your team stays dependent, and your growth stays limited. The stress and strain only grow heavier — and so does the gap between the leader you are today and the leader you know you could become.
But it doesn’t have to be that way. You can design your leadership, unlock your team’s full potential, and step into the next level of growth, impact, and freedom.
What Makes This Different
Most leadership advice is generic. Books, podcasts, and seminars offer inspiration, but rarely provide a path tailored to your reality as a leader.
That’s where my approach is different. I don’t believe in one-size-fits-all leadership. Every leader, every business, and every season of growth is unique. My role is to help you navigate that complexity — like a wayfinder charting a course — so you can lead with clarity, confidence, and impact.
I use industry-leading, comprehensive assessments and tools to measure not just your results in business and life, but also the effectiveness of your leadership — including both your strengths and your soft spots.
Instead of stopping at theory, I provide specific, practical, and actionable ways to implement leadership concepts directly into your business and life. It’s not about simply understanding effective leadership — it’s about becoming an effective leader.
Through the L.E.A.D. Framework™, combined with proven tools and decades of experience, I help ambitious leaders stop managing and start leading. The result isn’t theory — it’s transformation: empowered teams, growing businesses, and leaders who thrive in every area of life.


Kris Reinhard, Owner
Bold Catering and Design
“Before working with Jason, I was facing key challenges—growing sales and creating clearer roles within my team. With 40+ employees and as a leader in our industry, things were moving fast, but I lacked the clarity I needed to make confident decisions and ensure everyone understood their role in driving success.
Jason took the time to deeply understand me and my business, tailoring his coaching and guidance to meet my unique needs. His insights and strategies helped me approach decision-making more effectively and prepare myself mentally for leadership conversations so I could best empower my team. Jason doesn’t just give advice—he helps you build the skills and mindset to be a stronger, more capable leader.
There has been a dramatic shift in how I lead. I’m more focused, more decisive, and my team feels empowered to take on responsibility without waiting for my direction. The momentum is real, and our business is operating with greater clarity than ever before. Jason is not just a coach—he’s a true partner in creating lasting, positive change in your leadership and your company. ”
Not for Everyone
I work with a limited number of leaders each year to ensure every client receives the focus and attention their growth deserves.
This isn’t a cookie-cutter program or a quick fix. It’s an intensive, personalized coaching partnership designed for ambitious leaders who are serious about leveling up their leadership and their life.
If that’s you, I’d be honored to explore whether we’re the right fit to work together.

FAQs
“But I’m already a good leader.”
You probably are — and that’s exactly why this work matters. Great leaders never stop growing. None of us can see our blind spots, and if you stop growing as a leader, you eventually become the bottleneck.
“People tell me I’m a great leader already.”
That’s great — and it may be true. But teams and peers don’t always provide reliable, unfiltered feedback. That’s why I use the industry’s leading 360-degree anonymous leadership assessment, so you can see exactly how your leadership is experienced by your team, your peers, and everyone around you.
“We’re profitable. Why would I need you?”
Profitability is a great sign of success — but it doesn’t always mean you’re a well-rounded leader. Leadership isn’t just about the bottom line; it’s about how you get there and the people impacted along the way.
“I’m always reading leadership books from great leaders and coaches. Why do I need you?”
Books provide valuable information, but how do you know which ones meet your leadership needs? How will you implement the theories? And who will support you, challenge you, and hold you accountable to apply them in your business and life?
“My team needs you more than I need you.”
Strong teams always start with strong leadership. When you grow as a leader, your team rises with you. The most powerful investment you can make in your team is investing in yourself as the leader they look to for guidance.
“Am I too busy for this right now?”
If you feel too busy to invest in your leadership, that’s the clearest sign this work is needed. By stepping out of the weeds and leveling up your leadership, you actually reclaim more time and energy for what matters most.
“Will this really work for me?”
Every leader’s path is unique. That’s why I use proven frameworks and industry-leading assessments to tailor the process to your specific circumstances, goals, and leadership style.
“What if it’s not the right fit?”
That’s exactly what the strategy call is for. Even if we don’t work together, you’ll walk away with clarity and a strategic plan to begin leveling up your leadership.
The Time Is Now
You know you’re capable of more. More growth. More impact. More freedom.
Your business, your team, and your family are all waiting for the leader you’re meant to become. Don’t let default leadership hold you back from the next level of success and fulfillment.
The time to level up your leadership is now.
REQUEST A FREE STRATEGY CALL